Together with the AB-marketing team, I developed a fully functioning prototype for their complete online communication flow. I also coached the company in doing in-house user testing and developing a consistent brand voice.
About Ancienne Belgique
The Ancienne Belgique is one of the leading concert venues in Belgium. It introduces exciting new and established artists to as broad a range of music enthusiasts as possible. With a passion for music and love for the audience. Visit site
Design + prototyping
Throughout several sprints, I prototyped a fully functioning front-end for the website, e-mail templates, ticketing system and in-house TV monitors. By using real datasets and a responsive prototype, it was easy to create all the various states of a component and test it directly on the different platforms.
State: free concert
An alternative view of the concert pages is used to show upcoming concerts on the TV monitors in the concert hall.
By using the prototype to maintain all the assets and styles, it was easy to create a consistent look for the ticketing system.
Documentation & development
I coached the marketing team to create a design persona so the new style could be easily maintained in the future. Additionally, a technical pattern library was included in the prototype to ensure a smooth handover to the development team.