Brand & Web Design
Identity and website designed together from scratch. For businesses starting fresh or ready for a real overhaul - not a patch job.
- Brand identity
- Typography
- Web design + build
- CraftCMS
- WordPress
- Shopify
- Webflow
Roaring & Gentle

Case Wordpress website for Zwijgen is geen optie Average footprint: 0.3g CO2/view

Case CraftCMS website for Smooth Sailing Average footprint: 0.17g CO2/view

Case Branding and website for Mrs. & Mr. Average footprint: 0.13g CO2/view
I'm Dieter Peirs — designer, developer and part-time lecturer at a university in Ghent, where I teach web design and development to the next generation of experts.
Ghent, Belgium
I have 22 years of experience with designing and building websites, from brand to code, always bespoke. My background covers brand identity, front-end development and product design. I work without templates, because each project is different. And I build as light and accessible as possible, because a website that loads slowly or doesn't work for everyone is not good design — no matter how beautiful it looks.
Outside of the screen, I build furniture and make things. The same way: figuring out what something is for, removing everything that is not needed, and making the rest as good as possible.

I take on a small number of projects each year so every one gets proper attention. Most clients come to me for one of three things.
Identity and website designed together from scratch. For businesses starting fresh or ready for a real overhaul - not a patch job.
You have a brand. You need a website that does it justice - fast, clear, and built on a platform you own and can manage yourself.
Not sure where your site is letting you down? A thorough look at performance, clarity and structure - with a clear sense of what to fix first.
Fee credited if we work together within 3 months